PRAI Beauty

PRAI Beauty is a women-owned skincare brand and pioneer in the age-positivity movement. Founded by beauty industry veteran Cathy Kangas, PRAI is renowned for its transformative, cruelty-free products, including the award-winning Ageless Throat & Decolletage Creme. By targeting often-overlooked areas of skincare, PRAI has become a global leader in neck and decolletage treatments.

Driven by a mission to support women and animals, PRAI is not only dedicated to delivering exceptional skincare but also to giving back. The brand actively participates in charitable initiatives through its PRAI for Paws program, which aids animal rescues worldwide.